![]() ![]() Perhaps some will be outlets, an area of significant focus. Some may be fully dedicated to Heaven, the charming sister line designed by Ava Niuri. Given the label's acknowledged lack of emphasis on runway, as noted in the story, it’s likely that those stores will be all contemporary. On Monday, the trade publication Business of Fashion ran a thoughtful, comprehensive piece by chief correspondent Lauren Sherman reporting on plans to open 20 stores over the next 18 month and hit $1 billion in yearly fashion and accessories sales within five years. Their motivation is clear–they want to bring their customers exciting, exclusive fashion.īut what’s up with LVMH’s approach to its Marc Jacobs business? The brand is doing extremely well. (Yes, online shopping is swell, but many of these pieces scream cut-to-order.) That they are available at all is a testament to the guts and foresight of Bergdorf Goodman president Darcy Penick, and the tenacity and stalwart belief in fashion of the store’s senior VP and Store Presentation Director (read: legendary fashion director) Linda Fargo. Yet these clothes are unavailable to people who do not live in or come to New York to shop. That demographic exists only in limited numbers, but it exists everywhere. It was all arresting, the kind of clothes that speak to true fashion lovers–those who feel a rush to their emotional core at the prospect of exquisite discovery. He also reprised last year’s alluring disc motif, here in a silver metallic open-back dress over a white tee and black jeans.Ī look from the Marc Jacobs Fall 2022 collection. As for the scrubs, he worked them in waxed leather, with voluminous, side-shirred pants.Īlong the way, Jacobs reprised some themes from last June’s show, including the monogram, now more “discreet” in low-contrast tones, and, in the case of a draped, tiered multi-pastel ballgown, the letters blown up beyond recognition. The sweaters were gems, giant, puffy new-fangled ribbed twinsets–on Kendall Jenner, a blue pullover with cardigan tied at the hips on Gigi Hadid, a pink vest with shoulder-wrapped cardigan. He added in some gowns that were actual gowns, including one fantastical number in pink sequined foil, and some straightforward black tailoring. Jean jackets and vests cargo and carpenter skirts classic outerwear–Jacobs manipulated all into arresting silhouettes that belied their pragmatic roots with rich, intriguing references to Cristobal Balenciaga and Charles Frederick Worth. The clothes were euphoric–mega-fashion that took familiar tropes to extraordinary destinations. Backstage at the Marc Jacobs Fall 2022 collection.
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